Via Axiomatic Gaming | Blog
Team Liquid’s Quarathon Provides Fun & Funding for COVID-19 Aid
March 30, 2020 | Author: Leo Hsu
International esports organization and aXiomatic investment partner Team Liquid is providing entertainment to audiences sheltering at home around the world while also raising awareness and funds for the fight against Coronavirus.
Yesterday, Liquid concluded its week-long online “Quarathon”: a tag-team-style streaming marathon on Twitch featuring its players, streamers, and friends broadcasting live from their homes to benefit global humanitarian aid organization Direct Relief. At each segment’s conclusion, each streamer passed the baton onto the next in the form of a Twitch “/raid,” where hundreds or thousands of viewers from the previous stream would flood into the next streamer’s chat en masse to exciting effect. The broadcast included over 285 hours of original live content and attracted 2M unique viewers (ex. China) from March 21-29.
In total, Team Liquid’s Quarathon raised $78,482 for Direct Relief’s COVID-19 Response to help provide personal protective equipment (PPE) and other items to health workers around the world — including China, where it has delivered more than 30,000 pounds of protective gear to frontline health workers to date. Viewers were encouraged to donate directly on Twitch or via the fundraising platform Tiltify. Highlights of the streamathon included:
- Former League of Legends pro and current Liquid streamer Christian “IWillDominate” Rivera raised a whopping $7,144 during his five-hour stream on March 21.
- During his March 22 stream, Liquid Counter-Strike: Global Offensive pro Jake “Stewie2k” Yip raised $1,765 and personally contributed $2,235 to meet his $4,000 fundraising goal.
- On his March 23 stream, EDM artist and friend-of-Team-Liquid Christian of Adventure Club treated viewers to an exclusive sneak peek of their new track “Rebellious.” The musician also personally matched the first $1,000 raised during his stream.
- Team Liquid’s PlayerUnknown’s Battlegrounds team took over the stream on March 28 for six hours of fun challenges and giveaways with sponsor Alienware. Pro players Jord “ibiza” van Geldere, Thierry “Kaymind” Kaltenback, and Jim “jeemzz” Eliassen collectively raised $6,070, and the segment was co-broadcast on Chinese streaming platform and Team Liquid partner Huya to impressive viewership numbers.
- Liquid Fortnite pro Thomas “72hrs” Mulligan capped off the streamathon on March 29 with a Fortnite Champion Series viewing party. His stream was featured on the Twitch homepage and he raised the final $5.6K for Direct Relief.
At aXiomatic, we see the Quarathon as a great example of an esports organization using its resources and strengths to contribute to the global cause in a unique and uplifting way. Team Liquid’s event not only gave gamers a way to help COVID-19 efforts directly, but also educated them about the world health situation and showed fans that staying at home doesn’t mean missing out on fun with their friends. Congratulations to Direct Relief and Team Liquid on a successful and inspiring event!
[grayCaps]About Team Liquid[/grayCaps]
Team Liquid was founded in 2000 in the Netherlands and has evolved into one of the leading international multigame esports teams with training centers in Utrecht, São Paulo, Brazil and Los Angeles, California. Team Liquid has over 80 athletes competing across 17 distinct games, including all major esports titles, such as DOTA 2, League of Legends, CS:GO, Fortnite, Rainbow 6: Siege, and more. Led by Co-CEOs Steve Arhancet and Victor Goossens, Team Liquid is one of the most successful esports teams in the Western market. In September 2016, controlling interest in Team Liquid was purchased by investor group aXiomatic Gaming.
For more information: tl.gg