In July 2017 the Walt Disney Company invested in aXiomatic via its annual Disney Accelerator program. aXiomatic is thrilled to work with Disney to bring esports and the interactive gaming experience to the beloved properties and distribution channels of the world’s largest media company. In June 2019 Team Liquid announced a strategic partnership with Disney subsidiary Marvel Entertainment, including exclusive merchandise and apparel releases as well as collaborative content. The partnership marked Marvel’s debut in the esports space – and one of the first entertainment brand activations in esports.